MACH FTD
WEBSITE: http://www.mach.ro/
BUSINESS PROFILE
With an activity on the Romanian market since 1994, MACH FTD is one of the most important companies specialized in packing, marking, inter-operational transportation and quality inspection.
The product portfolio of the company has constantly improved, so that it includes: coding, marking, labeling machines, quality inspection machines, packaging machines, conveying systems, bottling lines, processing lines, poultry equipment.
PROJECT'S THEME
The reason this company appealed to the services provided by Innomarketing, was the need to create an online marketing campaign, with the purpose of getting the best position on the first page of Google results, for as many keywords as possible.
InnoMarketing solution
I. Analysis of the existent website
InnoMarketing has made a thorough analysis of the existent website, focusing on it's prior performances, for developing the best working strategy to fulfill the main objective: the best position in top of the Google result list for as many keywords submitted in the search as possible.
II. Creating a professional website
After numerous researches, Innomarketing decided to rebuild the site based on the Search - Engine - Optimization friendly criteria, capable of highlighting Mach's image and products.
Building the site has included:
- Implementing a professional Content Management System which made 85% - 90% of the site to be editable:
- the automatic adding of categories, products, news, available jobs
- editing the company, services, contact sections.
- HTML (meta tags, heading tags, tile tags, body tags) Optimization
- Optimizing the site's content for full indexing and higher positioning on the first Google Search results page, for specific words for the activity field. Some of these keywords are marking, labeling machines, quality inspection machines, packaging machines, conveying systems, etc...
III. Advertising Google - Adwords InnoMarketing has developed a strong Adwords campaign, based on the pay-per-click(PPC) strategy. The great advantage of this campaign is that it is aiming people who are really interested by Mac FTD's activity, services and products.
IV. Link-exchange campaign As the search engines classify a site suited for popularity especially by the link-exchange number. Innomarketing has actively involved into a sustained link-exchange campaign for a better perception of the search engine.
V. Monthly reports
Innomarketing is constantly watching the site's number of visitors, the traffic sources, the keywords' performances, acting for an increase of the conversion rate PPC and SEO. The statistic reports give the client a clear image over the value of our services.
RESULTS
- Innomarketing has succeeded in pasting Mach on the wanted position in Google. We have managed to rise the traffic on the site, from 900 visitors in april 2006 to 3300 in june 2007.
- Mach FTD has obtained a 40% sale increase from may 2006 to may 2007.
- InnoMarketing got a new contract of online marketing for promoting Mach on the internet
