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Search Engine Optimization (SEO) Best Practice Articles Company Innomarketing


Search Engine Optimization (SEO) Best Practice

SEO (search engine optimization) has two objectives:

  • Correlation with the algorithm of the search engine
  • Finding words and phrases which are most searched by users

The goal of these two operations is finding the site's problems. Now we can see the real complexity of the optimization process. Depending on the results, the optimization efforts can have a technical part of programming which involves changing the code, implementing a clear, logical structure, a link exchange campaign, etc.. and a creative "body" with unique content, to be easily extracted and indexed by search engine Spiders, also attracting the interest of readers.

SEO-technical rules

The first condition for you to become "visible", implies the registration of your site's URL in the search engine's database, manually or automatically by a system of links. After that, the web site, including links and meta tags will be indexed by the search engine "spider" .

Pay attention! These indexing fail to understand all programming languages. They especially index HTML format so, for the certainty of efficient indexing, is not to include the site's information into JavaScript elements. The flash elements are more difficult to read or even unreadable for the "spider" and, therefore, ignored. The great danger is that because of these elements, the entire page or even site might be omitted. Do not create a Web site using exclusively Fash or JavaScript, and don't put only pictures on the site, without text, they will be overlooked. A good exercise to make an idea of what a "spider" sees, is to go site using a Lynux browser, a Unix server, which simulates most accurately the pattern of the spider on your site- what indexes and what does not. If you don't wish for certain sections of the site to be visited, you may create a file 'robots.txt' to refuse the access of the search engines into certain pages / sections of the site.

Once the search engine has all the information about the site, they will refer to this "content" based on a special algoritm different for each search engine, which has to establish the keywords according to their density. Simultaneously, is being recorded the number of links to other sites, and their quality. The links from prestigious sites, with good fame, will add value to your own site, while links to sites with "bad fame" negatively influence your site. If a site has many links the search engines consider it to be less isolated and consequently more important. The evaluation policy, of Google and other search engines relies heavily on the number of links.

SEO- rules for structuring the pages

When creating a site you should make all the pages to be liked by the search engines, not only the main ones. It is important that each page of the site to be indexed by the search engines. You should focus on the < head ></ head > cat si pe< body >< /body >, the information contained in these parts of the page, are the most important when indexing.

The tag title (<title></title>)

is the most important element in the entire optimization process, representing the backbone of the search, a key indicator of the entire thematic content of the site. Most of the time it is neglected by site constructors. For example, for a page about building materials named Zzz, the title must appear "Construction Materials-zzz" and not simply "zzz".

META tags

<meta name="description" content ="Materiale de constructie ZZZ .">.

The " description " meta tag is the only one taken into account by the search engines, but the inclusion of other meta tags does not prejudice in any way the site.

Java Script

If you have no choice but to include elements of JavaScript on web site, it is recommended that all these elements to be included in a separate directory attached through a link on your site, thus improving the page a bit.

The body tag < body >< /body >

From this point the site is visible not only for the search engines, but also for the entire public. The header tags <h1></h1> ,<h2></h2>

The search engines prefer the content between these tags. Their initial role was to mark the titles and subtitles of a page. If at first the layout was a big, black text, once with the introduction of CSS (Cascading Style Sheet) their graphics can be easily changed without being ignored by the search engines.

Attention! To avoid the site to be spamed, use only once < h1>,</h1> and other header links <h2></h2>, <h3></h3> etc... depending on the text volume.

The tables

No matter how much tempted you are to use tables for segmenting your content page, use them wisely. Although the visual impact is increased, don't use more than three tables into a larger one, because they will not be indexed by search engines. Avoid placing the text in the final table. Usually you shouldn't have problems if you don't include tables abusively, or if you don't place the text in the third table or further, otherwise it could be treated as a text without importance.

It is very important to understand the behavior of the search engines. The search engines give more value to a bold text < strong >< /strong > , to the beginning of the sentence rather than the end of it. Although they seem minor, the following of these advice may be the key to a better positioning in the result list oh the search engines. However optimization can not guarantee that your site will be number one result in the search engines search.

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