FREE AUDIT

WEBSITE: http://www.certificare-iso.ro/

BUSINESS PROFILE

FREE AUDIT is a national management consultant company with the purpose of improving the managerial activity by offering advice for implementing the ISO 9001, ISO 14001, OHSAS 18001, ISO 2200 standards.

FREE AUDIT's services portfolio includes: alternative solutions for management consultancy, specialized management courses for Quality system, Environment and Safety system, certificate audit assistance, post certificate assistance, guidance to certificate institute.

PROJECT'S THEME

The reason this company appealed to the services provided by Innomarketing, for developing a professional website and creating an efficient Google Adwords campaign with the purpose of getting the best position on the first page of Google results, for the ISO and ISO consultancy domain.

InnoMarketing SOLUTION

I.Adwords CAMPAIN

The main purpose of the Adwords campaign is to increase the number of visitors by targeting the interested public.

An attractive Ad

Google Adwords understood that today's audience especially the online one, is in a continuous lack of time, so limited the ads to two lines - short yet comprehensive lines!

In this context, choosing the best keywords is critical, as the keywords can either bring success or failure for the site. InnoMarketing based on the analysis made on company itself and its activities, has managed to create an ad group to represent the perfect balance between information presented and having reader curious. The fact that InnoMarketing's ads are successful, is proved by their being first among AdWords ads, this shows the ability to identify very precisely the thinking pattern of the target audience or, in other words to step into the minds of potential customers and determine to click the ads for a more comprehensive information.

Ad Group Name

ISO Certification, ISO Consulting , HACCP are only name a few ad names from the FreeAudit Adwords campaign. The average number of daily click's registered on the entire ad group is approximately 129, causing 3-6 daily request applications.

From experience, Innomarketing recommends specialized tools, for optimizing the ads or measuring their performances, that Google Adwords provides for those who plan to build an Adwords campaign. The advantage of using these instruments beside their being free, is the speed and accuracy of the guidance you benefit in order to make the best choice.

Associating different pages for each ad group

InnoMarketing, has chosen, in the FreeAudit Adwords campaign, the strategy of combining ad groups into different 'landing pages'. This strategy was motivated by the fact that search engines, give the announcements better marks when the pages that are reached by accessing these ads, have relevant content.

To get the best results, InnoMarketing has chosen smaller groups but focused on each landing page associated, this placed all the ads created on top positions.

II. DEVELOPING WEBSITE

InnoMarketing, has taken the full responsibility in creating the design and structure for the website representing the ISO consulting firm, FreeAudit. Our concern has focused on creating a site with an important visual impact, solid, user friendly, with a relevant content.

As Innomarketing is a SEO specialized company, the FreeAudit website was built on the "Search Engine Friendly" criteria, by:

• using code that followed the W3C XHTML standards
• including a site map in order to facilitate the indexing of all pages by the search engines
• creating a text menu and not an image one for SEO considerations
• finding the most relevant head lines and including them into the title tag
• key URL
• structuring the content by using different types of headingsh1, h2, h3
• etc.